TL;DR: Which personal trainer website builder you should choose depends on your budget and goals. Prioritize mobile-friendly design with built-in SEO and booking integration. Then pair your site with coaching software like ABC Trainerize to deliver the full client experience!
Every potential client checks your website before they book. Your site is your digital storefront and often your first impression. And, with 82% of trainers reporting that client acquisition is harder or has plateaued, the right personal trainer website builder can help you stand out and attract new clients.
Creating a professional-looking website doesn’t have to be complicated (or expensive). Plus, thanks to today’s personal trainer website builders, you don’t need coding skills, either.
In this post, we’ll cover how to build a personal trainer website that works including a side-by-side comparison of the top 10 builders available right now.
Let’s get into it! 💪
What to Look for in a Personal Trainer Website Builder
There are TONS of options out there when it comes to building a personal training website. Some even include features like class scheduling, client management, and e-commerce tools to sell your services and products. So, how do you choose the right personal trainer website builder for your business? Here are some key features to keep in mind:
Ease of use: Let’s face it, you’re probably not a tech expert, and that’s okay. Look for a platform that’s easy to use, even if you’ve never built a website before.
Customization: You want your site to reflect YOUR brand. A good builder will offer customizable templates so you can showcase your unique style and services.
Mobile optimization: Most of your clients will likely check out your site on their phones, so make sure the builder you choose creates mobile-friendly websites.
SEO tools: Your website needs to be found by potential clients! Look for platforms that offer SEO (search engine optimization) tools to help your site rank higher in search engines.
Integration with booking and payment systems: You want your clients to easily book sessions and pay for services directly through your website. Make sure the builder you choose integrates with payment processing and scheduling tools.
Custom domain
A custom domain (like yourname.com instead of yourname.wixsite.com) is essential when building a pro-looking personal training website. Most personal trainer website builders offer custom domain support on paid plans, and some include a free domain for the first year.
Compatibility with your coaching software
A personal trainer website builder gets clients in the door, but a coaching platform delivers the actual service. Think about how your website will work alongside tools like ABC Trainerize for program delivery, client tracking, and habit coaching. The best setup is a website that attracts new clients and a coaching app that keeps them coming back.
📝 Check Out: How to Become an Online Personal Trainer
What Your Personal Trainer Website Needs to Highlight to Succeed
A personal training website works in your favor when it comes to attracting new clients. Here’s what pages you should highlight to capture clients and get them excited about working with you:
About you
Share your story! Potential clients want to know who they’re working with. Highlight your qualifications, experience, and personal training philosophy.
Services
Make it crystal clear what you offer, including 1:1 training, group sessions, online coaching, nutrition guidance, or all of the above.
Client testimonials
People trust reviews and success stories. Showcase the progress your clients have made to build trust with potential leads. Instead of just having a testimonial page, sprinkle impactful testimonials throughout your entire website.
Booking and pricing
Don’t make potential clients dig for info. Clearly outline your pricing and make it easy for people to book a session with you.
Contact info
A strong call to action is a must. Include your contact info prominently so clients can reach out or sign up for a consultation quickly.
📝 Free Resource: The Ultimate Pricing Guide for Personal Trainers and Online Coaches
The Best Personal Trainer Website Builders: 10 Top Picks
Here’s how the most popular personal trainer website builders stack up.
#1: Wix
Wix is a fan favorite, and for good reason! With hundreds of templates (including fitness-specific ones), a drag-and-drop editor, and a ton of customization options, it’s a solid choice when figuring out how to build a personal trainer website. Plus, the paid plans remove ads, offer your own domain, and provide premium support. Paid plans start at $17/month (billed annually).
#2: Squarespace
Squarespace is known for its sleek, modern designs that are perfect for building a personal training website that looks and feels pro. This website builder is user-friendly, packed with useful features like appointment booking, and integrates easily with social media platforms. Plans start at $15/month (billed annually).
#3: Site123
While Site123‘s free plan is great for beginners, the paid plans are where the magic’s at. These plans unlock key features like e-commerce tools, custom domains, and ad-free browsing. It’s ideal if you want simplicity without sacrificing useful business tools. Paid plans start at $12.80/month (billed annually).
#4: WordPress.org
Although it’s more technical than most options on this list, WordPress.org is a great personal trainer website builder for those who want full control. With endless plugins and themes, you can build a site that functions exactly the way you want. You’ll need your own hosting, domain, and likely a premium theme to get started, so expect to spend around $15-$60+/month depending on your setup.
#5: Weebly
Weebly‘s paid plans take their free offering to the next level, giving you access to more design tools, custom domains, and advanced e-commerce features. It’s great for trainers who want to run a fitness blog and sell products or services online. Paid plans start around $10/month.
#6: Hostinger Website Builder
Hostinger Website Builder (formerly Zyro) is one of the most budget-friendly options on this list. It includes AI-powered tools for content and logo creation, 150+ templates, and a clean drag-and-drop editor. If you’re figuring out how to build a personal trainer website on a tight budget, Hostinger is worth a look. Plans for their drag-and-drop website builder start at around $3.99/month on longer-term plans.
#7: MyPTWebsite (MPTW)
MyPTWebsite is a fully managed website design service built exclusively for fitness professionals. Their team handles design, hosting, revisions, and ongoing support, so you get a professional online presence without the DIY learning curve. Pricing starts at $29/month.
#8: Kajabi
Kajabi is built for coaches and creators who want to sell courses, memberships, and digital products. While it’s not a traditional personal trainer website builder, it’s a strong choice if you plan to monetize on-demand content or coaching programs. Plans start at $143/month (billed annually).
#9: Shopify
Shopify is the go-to for trainers who sell a lot of products: supplements, merch, digital downloads, or training plans. Its e-commerce features are best-in-class, though it’s less focused on service-based businesses. The Basic plan starts at $39/month (billed annually).
#10: GoDaddy Website Builder
GoDaddy is one of the most recognized names in the domain and hosting world, and its website builder makes it easy to get a site live fast. If you already own a GoDaddy domain, you can connect it and have a pro-looking site up in minutes. The builder includes AI-assisted setup, built-in SEO tools, and appointment booking on the Premium plan. Plans start at $9.99/month (billed annually).
Build Your Online Presence and Let ABC Trainerize Do the Rest
Your website gets clients in the door, but it’s just the starting point. Once you have it up and running, ABC Trainerize helps you take everything to the next level. Here’s how:
Client management: Track progress, set up custom workouts, and manage nutrition plans all in one place. No more juggling spreadsheets or endless email threads.
Online training: Expand your business beyond the gym! With ABC Trainerize, you can offer virtual training sessions, making it easy for clients to train from anywhere in the world.
Automated features: Save time with automated check-ins, reminders, and goal-setting features. You focus on helping your clients reach their fitness goals while ABC Trainerize handles the rest.
As a solo entrepreneur, ABC Trainerize helped me grow from one-on-one personal training to a hybrid model serving clients around the world.” – Brittany Harris, BFITT Athletic Training and Fitness Institute (Read Brittany’s story)
Custom branded app: Imagine your own app where clients can access their workouts, nutrition plans, and progress tracking. With ABC Trainerize, your business can have its own custom-branded app, making it feel personal *and* professional.
Seamless integration: From payment processing to fitness tracking apps, ABC Trainerize integrates effortlessly with your website and the tools your clients are already using.
Build your site, then let ABC Trainerize help you grow your fitness empire.
FAQs: Personal Trainer Website Builders
What’s the best website builder for personal trainers?
It depends on your needs and budget. Wix and Squarespace are popular all-around choices for building a personal training website. If you want a done-for-you approach, check out MyPTWebsite.
What should I look for in a personal trainer website builder?
You want to make it easy for prospects to navigate your website, so prioritize ease of use and mobile-friendly design above all else. Built-in SEO tools help you get found online, and integration with booking and payment processing make it easier to run your business. Finally, don’t skip getting a custom domain — it goes a long way toward building trust with potential clients!
Do I need a website as a personal trainer?
Yes! Your website is the hub of your online presence and the first place many prospects will check. Even if you’re active on social media, building a personal training website gives you a permanent home that you own and control. It’s where people can learn about your services, read client testimonials, and find you through search engines and LLMs.
📝 Read More: SEO for Personal Trainers: A No-Nonsense Guide to Ranking on Google
Which website builders integrate with personal training software?
Most general-purpose builders like Wix, Squarespace, and WordPress integrate with coaching platforms through embeds, links, or third-party connectors like Zapier. When learning how to build a personal trainer website, make sure the builder you choose plays nicely with whatever coaching software you use.
Launch Your Personal Training Business with ABC Trainerize
Choosing the right personal trainer website builder is a big first step, but it’s what happens after the site goes live that really grows your business.
Now that you know how to build a personal trainer website, pair it with ABC Trainerize to deliver training programs, manage clients, and run a coaching business that works for you.
Let’s do this! Start your free 30-day trial today. 🚀
